Web Designer must know what HTML is?
The word HTML is a very popular word in the web designing world and it is an acronym of ‘Hyper Text Markup Language’. HTML is a coding language that is used to design documents to show content over the internet. HTML is developed in 1980 as a markup language that is used to display documents over the internet using different hardware and operating systems. At the time it was called SGML an acronym of ‘Standard Generalised Markup Language’. HTML has been evolved from SGML. HTML is a language that is used to develop formatted documents for the web that is called web pages. HTML is a language that is using tags which specify how to incorporate text, graphics, sound, videos as well as controlling visual elements such as font size, number of columns, and paragraph spacing etc.
Structure of an HTML web page:
HTML is mainly divided into 2 sections that is ‘head’ and ‘body’. Head part of a web page is used to write the meta tags such as page title, description, keywords and link external files. The body part is used to write all the code that is going to display the content to the end user.
Every HTML file contains <html> tag in the begging and </html> tag in the end. These 2 tags are used to inform the browser that this is an HTML document. The rest of the HTML tags are in between these two tags. The two main tags are the <head> and the <body> tags.
Head section starts with <head> and ends with </head> tag. Inside the head tag web designers use many tags and one of them is the <title> tag. The title tag is used for writing the title of a document which appears in the top bar of the browser and majority of the time this title also appears as the heading of your website in the search engine results but sometimes the search engines pick some random text as a title from your page. It is better to keep its length to 60 characters as some browsers might not have enough space to show all of the title text or some of the search engines also truncate the text that has more than 60 Characters.
The body tag is used to display content of a web page. The body section starts with <body> and ends with </body> tag. There are a large number of tags that can be used inside the body tag which displays the content of a webpage. Some of these tags are paragraph, h1, h2, div, span, img, and others. In the body tag we put all the content and then start formatting at using CSS (Cascading Style Sheet). Without applying CSS the content will look like a junk to the end user that is why we need to apply formatting by giving margins, colours to text and different sections, change font sizes etc.
Web Designer must know what HTML is?
The pattern of businesses has been changed with the help of internet. The internet has changed the world to a huge marketplace where users can buy things using their computers or mobile phones. With the help of this technology users can place an order and make a transaction anytime they want.
For example you can consider BMW vehicles, the world leaders in automobiles industry. The current operations of BMW are localised in regions within Europe and in some of the markets of Asia and the United States. But with globalisation in business, they also want to expand their market. To reach out they have different options; direct marketing and/or online marketing. It is always recommended to keep doing direct marketing. However, companies have to focus a lot using online marketing, as it helps you reach a larger mass of customers.
If any company needs to market online, it is very important for that company to develop a web site for their company with a few things in mind, develop a;
User friendly website
Responsive web design (mobile and table ready)
Consistency throughout the site
High standard designing as it shouldn’t look like you are going to close the business overnight
Call to action strategy which guides the users to do what you want them to do
High performance in loading the site
Ready for digital marketing