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Call to Action
The question is how would you do that?
Your web designer or developer should work this out and make the right call to action strategy for your website and implement it in such a way that the end user follows the strip and convert to a customer.
Ask for Quotation
Make your users to ask for a quotation.
Short quotation form encourages and helps the end user to fill in the form for a quotation. The more enquiries you receive the more chances of leads conversion.
Add newsletter subscription, download guide and other forms by collecting users permission for receiving promotions.
A call to action does not necessary mean to sell a product online. You can make the visitors to fill survey forms, subscribe for newsletters or send you an email for a quote or receiving a free gift.
Make it easy for your users to ask you a question and as soon as they get in touch with you then you should have the right skills and products to convert the user to a customer.
Read more button
Achieve your targets by making the users to click the read more button.
If you would like to convince the end user in another section of the website then you should have a clear and good colour contrast button with empty space around the button to make it appealing.